Sunday, February 8, 2009

Let’s Boycott Valentines Day.

I mean you too, ladies. Let’s face it, if your significant other needs the TV or a gigantic retail red sign to remind him or her to tell someone special that they are, then your relationship is probably lacking a lot more than a just box of chocolates!

Retail or “commercial love” has emptied the pockets of many a smitten man and paid for bouquets of infidelities over, at least, the past 600 years. Historians vary on the actual conception of the day. Saint Valentine was supposedly a priest who secretly married young men and their brides, defying the Emperor’s orders, who believed unmarried men made better soldiers. So, there you go guys, you’re celebrating the dude that made marriage an “ideal”. And, by the way, he was sentenced to death. Kind of the same thing, to hear most of you talk. Some say while he was in prison awaiting his death, he fell in love with the prison guard’s daughter and sent her a letter signed, “From your Valentine.”

And, presto, a retail dream come true!

The truth is that the ides of February, being February 15th, was the beginning of Spring and a time for purification. The closest thing to that would be to “spring clean” your proverbial “dirty little secrets” closet, come clean with the things you should or should not have said over the past 12 months, package it up neatly and put it away for good. That’s about it. It has very little, if any, to do with love or romance and especially not jewelry. The commercial industry has just convinced all of us romantics, and those of us who just want to “keep the peace” that we must gorge our love with delectable chocolates and fill our home with dozens of roses for the sake of this saint. It could have been Saint Peter that wrote that love letter. Then imagine what we would do on St. Peter’s Day! No, don’t.

And, to top it all off, 85%, yes 85% of all the valentine propaganda is purchased by women! That’s more than one or even two pair of shoes ladies. This is obviously not HIS idea of romance!

This Valentine’s Day, tell your sweetheart you want to forgo the valentine propaganda and when and if he or she feels the need to show love and appreciation, just pick a day, anyday. I think most of you would be pleasantly surprised at the special attention paid to that moment. And those of you who think you would be sadly disappointed, you probably already are anyway!
And to top that off, a dozen roses in April or August are at least half as expensive and jewelry is almost always half price in January. We all are watching dollars these days, no reason to watch yours “wilt”!

Happy February Lovers

Julie Anne

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